Keep the money your card fees have been taking.
The Limelight Payments dual pricing program displays two honest prices — a cash price and a card price — and lets your customer choose. Card acceptance costs shift into the displayed card price, and your processing drops to roughly 0% plus a flat program fee (typically $50–100/month). For a business processing $30,000/month, that's the difference between ~$10,500–14,000 a year in fees and ~$600–1,200. It's the model every gas station has used for decades, it covers debit cards (which a surcharge legally never can), and it's legal in all 50 states — when the display, receipts, and mechanics are configured correctly, which is exactly what we do before you go live.
The program in four lines
- Both prices displayed — menu, shelf, and the customer-facing Clover screen — so nobody ever pays more than a price they saw. That's the entire compliance principle, and your system enforces it automatically.
- ~0% processing + a flat monthly program fee — typically recovering 90%+ of what you pay in card fees today.
- Debit covered: debit cards simply pay the displayed card price — the structural advantage no surcharge program can legally match.
- Compliance by configuration, not memory: dual display, self-formatting receipts, door and register signage, and a one-line staff script — all done before your first transaction.
What it's worth, in dollars
An illustrative business processing $30,000/month in cards:
| Setup | Approx. annual processing cost |
|---|---|
| Typical flat-rate / padded pricing (3.3–4% effective) | ~$11,900–14,400 |
| Wholesale interchange-plus through Limelight Payments | ~$9,000 — how interchange-plus works |
| Dual pricing program | ~$600–1,200 (the flat program fee — card costs shift to displayed card prices) |
And unlike a surcharge, dual pricing touches your whole card volume: surcharging debit is prohibited nationwide, so at a typical 50/50 credit-debit mix a surcharge program recovers barely half of what dual pricing does. The full head-to-head is in our cash discount vs. surcharge comparison.
Illustrative estimates — your card mix and ticket sizes decide your real numbers. Want them computed? Send one statement to the free statement review and we'll price your exact volume with and without the program, in writing.
What's included with the Limelight Payments program
"Dual pricing gone wrong" is almost always a configuration problem — a program sold over the phone and never set up correctly. Ours ships configured, which is the product:
- Compliant dual display on your Clover — both totals on the customer-facing screen (Station Duo, Mini) or the Flex handed to the customer, on every current software plan, at every device in your building.
- Receipts that format themselves — the price paid, shown correctly, every transaction. No register math, no cashier-dependent compliance.
- Printed signage for door and register — the courtesy notice that makes the program a non-event for customers.
- Menu and shelf pricing guidance — because display is half the compliance; we make sure your printed prices and system prices tell the same story.
- The one-line staff script and training — "We show two prices — whichever is easier for you." Staff trained before launch, with setup and training included, never billed.
- Every channel checked — counter, handheld, kiosk, online ordering, and invoices, because a program is only as compliant as its least compliant channel.
- A named advisor afterward — the person who configured your program answers your call, backed by 24/7 technical support: (888) 415-7020.
Already running a program someone else set up? We audit existing programs against the six compliance requirements — free, in writing — and fix what's off. Register-only price reveals and percentage add-ons are the two failures we find most; both are reconfigurations, not new hardware. The full rulebook is in our dual pricing compliance guide.
Who this program is for — and who it isn't
A strong fit ✓
- In-person consumer businesses — restaurants, food trucks, salons, retail, trades, auto shops — where customers already see dual pricing daily at the gas pump.
- Debit-heavy card mixes — coffee shops, QSR, everyday retail — where a surcharge would leave half the fees untouched.
- Businesses in surcharge-ban states (CT, MA, ME, PR) — where dual pricing is the only compliant way to shift acceptance costs.
- Tight-margin operations where 3–4% off the top is the difference the owner feels every month.
Probably not ✕
- B2B invoicing with corporate-card clients — a surcharge-plus-ACH structure usually fits the sales relationship better; we'll tell you and set that up instead.
- Businesses unwilling to display two prices — the display is the program; if it doesn't suit your brand, wholesale interchange-plus is the honest alternative and we offer it.
- Anyone promised "free processing" with no display changes — that's a mislabeled surcharge, and it's the trap this program exists to avoid.
Not sure if dual pricing fits your business? Send one statement — we'll show your volume with the program, on wholesale rates, and as-is, side by side, in writing, free.
Why the program should come from Limelight Payments — not whoever calls next
Here's something we hear weekly from merchants who come to us: "Honestly, I don't even know where I got this Clover." A rep sold them a system years ago, the statement shows a company name they've never heard of, the rep's number goes to voicemail, and nobody has looked at their account since the day it was signed. The device is fine — Clover is Clover — but the seller was the product, and the seller disappeared. With a dual pricing program, that failure mode gets expensive: a program nobody maintains drifts out of compliance the first time a menu gets reprinted. So here's the honest comparison, frustration by frustration:
| What merchants tell us happened | How Limelight Payments works instead |
|---|---|
| "I don't know who my processor even is — the rep vanished after I signed." | You know exactly who you're working with: Ryan Mossman, Limelight Payments, (888) 415-7020. The person who sells your program is the person who configures it, trains your staff, and answers when you call — this year and next year. |
| "Support is a call center. I open tickets and wait." | A named advisor who knows your setup, backed by 24/7 technical support for after-hours. Try the call test on us right now — a person answers. |
| "My rate was great for six months, then it quietly went up." | The program fee is flat and in writing, most plans are month-to-month with no early-termination fees, and we run an annual review on every account — because keeping you is our job, not your contract's. |
| "The 'free terminal' turned out to be a 48-month lease at $150/month." | Hardware is purchased or placed — never leased. Our placement terms are published in plain English, and we'll tell you to walk away from any lease, including one that pays us nothing. |
| "The box showed up and setup was my problem." | Your Clover arrives configured: menu built, dual display on, receipts verified, signage printed, staff trained — included, not billed. |
| "I was sold 'free processing' and later learned my program wasn't compliant." | We configure to the six compliance requirements before go-live — genuine two-price display, never a fee added at the register — and we audit programs other providers set up, free. The rules we follow are published for anyone to check. |
That's the whole pitch, really: the program is only as good as the person maintaining it — and you should know that person's name.
From first call to first compliant transaction
The savings analysis
Fill out the form below (30 seconds) or send a statement to the free review. You get your real numbers in writing: current cost, the program's cost, and wholesale rates as the alternative — plus a straight answer if dual pricing isn't your best fit.
Configuration before go-live
We set up the program on your Clover — dual display, receipts, every channel — build or update your menu and item prices, print your signage, and train your staff on the one-line script. New to Clover entirely? Hardware comes with the account: Station Duo $995, Mini from $99, Flex for shipping, or $0 upfront via placement.
Launch, then keep it compliant
Your first transaction runs correctly because the system enforces the rules. Afterward: a named advisor for price changes and questions, 24/7 technical support, next-day funding, and a periodic program check — because menus get reprinted and rules evolve, and staying compliant is part of the service, not your homework.
Live from our Google Business Profile
Support is part of the product — so don't take our word for it. These are real, unedited reviews, pulled straight from Google:
Dual pricing program questions, answered
What is a dual pricing program?
A pricing structure where your business displays two honest prices — a cash price and a card price — and the customer pays the displayed price for their payment method. Card acceptance costs shift into the displayed card price, dropping your processing to roughly 0% plus a flat monthly program fee (typically $50–100). It's the gas station model, run on your Clover with both totals on the customer-facing screen and receipts that format themselves.
Is dual pricing legal?
Yes — in all 50 states and U.S. territories, including states that ban credit card surcharging, because displaying two prices and letting the customer choose is price communication, not a fee. The condition is genuine display: both prices visible before checkout, with the card price as the ceiling nobody exceeds — which is precisely what the Limelight Payments configuration enforces. The full legal breakdown is in our compliance guide.
How much does the program cost — and save?
A flat program fee, typically $50–100/month, replacing percentage-based processing on your card volume. For a $30,000/month business paying 3.5% effective today, that's roughly $12,600/year in fees becoming roughly $600–1,200 — recovering 90%+ of processing costs. Your exact numbers depend on volume and card mix, which the free savings analysis computes in writing.
Do debit cards pay the card price?
Yes — and it's the program's structural advantage: because the card price is a price rather than an added fee, debit transactions simply pay it. Surcharging debit is prohibited nationwide, which is why surcharge programs recover so much less in typical consumer businesses. In dual pricing, your whole card volume is covered.
Will my customers push back?
Execution decides, and configuration is execution: customers see dual pricing daily at gas stations, and businesses that display both prices clearly — with staff using the calm one-line script we provide — report shrugs, not complaints. The pushback stories come from register-only surprises, which our display-first setup makes impossible. A few customers will pay cash more often; that's the program working.
What's the difference between dual pricing and a cash discount program?
Same legal family, different display style: a classic cash discount posts the regular price and subtracts for cash; dual pricing displays both prices side by side. Dual pricing has become the modern standard because maximum transparency is both the best customer experience and the strongest compliance posture — but we configure either, and we'll tell you honestly which display style fits your business.
What if I already run a program from another provider?
Bring it — we audit existing programs against the six compliance requirements free and in writing. The two failures we find most often are register-only price reveals and percentage add-ons at checkout (both are surcharge mechanics wearing a dual-pricing label). Fixes are usually reconfiguration, not new hardware, and if your program is set up right, we'll tell you that too.
Can I try it and go back if I don't like it?
Yes — most Limelight Payments plans are month-to-month with no early-termination fees, and switching between dual pricing and wholesale interchange-plus is a reconfiguration on the same account: program settings, display, receipts, and signage change together, typically within days. We keep the exit easy on purpose; the savings are why merchants stay.
Does it work on my Clover — or do I need new hardware?
It runs natively on every current Clover software plan and device — Station Duo, Mini, Flex, Kiosk — so existing Clover businesses usually just need configuration. New to Clover, the hardware comes with the account: Station Duo $995 (regularly $1,895), Mini from a $99 placement, Flex for shipping, or $0 upfront for qualifying businesses through the placement program — placements, never leases.